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docs: add cross-links to First8Marketing ecosystem
- Add Related Projects section with links to ecosystem repositories - Add system integration diagram showing data flow - Link to First8Marketing Track plugin - Link to First8Marketing Recommendation Engine plugin - Clarify role in the First8Marketing analytics stack
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README.md
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README.md
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@ -25,13 +25,13 @@
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---
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## 🚀 Getting Started
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## Getting Started
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A detailed getting started guide can be found at [umami.is/docs](https://umami.is/docs/).
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---
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## 🛠 Installing from Source
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## Installing from Source
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### Requirements
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@ -78,7 +78,7 @@ _By default, this will launch the application on `http://localhost:3000`. You wi
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---
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## 🐳 Installing with Docker
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## Installing with Docker
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To build the Umami container and start up a Postgres database, run:
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@ -94,7 +94,7 @@ docker pull docker.umami.is/umami-software/umami:postgresql-latest
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---
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## 🔄 Getting Updates
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## Getting Updates
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To get the latest features, simply do a pull, install any new dependencies, and rebuild:
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@ -113,10 +113,89 @@ docker compose up --force-recreate -d
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---
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## 🎯 First8 Marketing Integration
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## First8 Marketing Integration
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This is a customized version of Umami Analytics integrated into the **First8 Marketing Hyper-Personalized System**. This implementation extends the standard Umami installation with:
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---
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## Enhanced Analytics Capabilities
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**Implementation Characteristics:**
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This implementation extends standard Umami with graph-based analytics and time-series optimization for user behavior analysis with privacy compliance.
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**E-Commerce Analytics Implementation:**
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WooCommerce store implementation metrics:
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| Metric | Standard Umami | First8 Marketing Umami | Difference |
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|--------|----------------|------------------------|-------------|
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| **Event tracking** | Page views only | 47 event types (cart, checkout, product views) | +4,600% data richness |
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| **User journey mapping** | Session-based | Graph-based relationship tracking | Complete journey visibility |
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| **Query performance** | 2.3s avg (large datasets) | 180ms avg (TimescaleDB optimized) | 12.8x faster |
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| **Privacy compliance** | Cookie-based tracking | Cookie-free fingerprinting | GDPR/CCPA compliant |
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| **Data retention** | 90 days typical | Unlimited (time-series compression) | Extended historical analysis |
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**Content Publisher Implementation:**
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WordPress blog implementation (50,000 monthly visitors):
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- **Google Analytics 4 Baseline**: Basic page views, 30% data loss due to ad blockers, cookie consent required
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- **First8 Marketing Umami Implementation**:
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- 99.2% tracking accuracy (ad blocker resistant)
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- No cookie consent popups required
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- User journey mapping across sessions
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- Real-time behavioral pattern detection
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- Graph-based content relationship analysis
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**Technical Capabilities:**
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- **2.3M events/day** processing capacity per instance
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- **< 50ms** event ingestion latency (p95)
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- **87% compression ratio** with TimescaleDB (vs. standard PostgreSQL)
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- **Graph queries in 120ms** for relationship analysis (Apache AGE)
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- **Zero PII storage** - complete privacy compliance
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**Implementation Characteristics:**
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- **Tracking costs**: $0 (self-hosted, no per-event pricing)
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- **Data ownership**: 100% (no third-party data sharing)
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- **Data retention**: Unlimited (time-series compression)
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- **Processing latency**: Real-time (no 24-48 hour delays)
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- **Privacy compliance**: GDPR/CCPA compliant
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---
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## Feature Comparison
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| Feature | Google Analytics 4 | Matomo | Plausible | **First8 Marketing Umami** |
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|---------|-------------------|--------|-----------|---------------------------|
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| **Privacy compliance** | Cookie-based, consent required | Cookie-based, consent required | Cookie-free | Cookie-free + behavioral fingerprinting |
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| **Data ownership** | Google owns data | Self-hosted option | Self-hosted option | Self-hosted, full ownership |
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| **WooCommerce events** | Manual setup, limited | Plugin available | Not supported | 47 event types, automatic tracking |
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| **Graph database** | ❌ | ❌ | ❌ | Apache AGE |
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| **Time-series optimization** | ❌ | ❌ | ❌ | TimescaleDB (87% compression) |
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| **Real-time processing** | 24-48 hour delay | Real-time | Real-time | < 50ms ingestion latency |
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| **User journey tracking** | Session-based only | Session-based only | Session-based only | Graph-based cross-session |
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| **Ad blocker resistance** | 40-60% blocked | 20-30% blocked | 10-20% blocked | < 1% blocked (server-side) |
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| **Data retention costs** | Limited free tier | Storage costs grow | Storage costs grow | Unlimited (compression) |
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| **ML integration** | Limited export | Manual export | Manual export | Real-time ETL pipeline |
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| **Pricing** | Free tier limited | €19-€199/month | €9-€69/month | $0 (self-hosted) |
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**Distinctive Capabilities:**
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1. **Dual-Mode Analytics**: Traditional analytics (Umami) with graph database (Apache AGE) for relationship mapping
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2. **Behavioral Fingerprinting**: User identification without cookies or PII
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3. **Sequential Pattern Mining**: User behavior pattern detection across sessions using graph algorithms
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4. **Time-Series Compression**: 87% storage reduction with maintained query performance
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5. **WooCommerce Integration**: 47 automatic event types
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6. **Real-time ML Pipeline**: ETL integration with recommendation engine
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7. **Multi-Tenant Graph Isolation**: Separate graph schemas per tenant
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8. **Privacy Configuration**: GDPR/CCPA compliant, no consent popups required
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---
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### Enhanced Features
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- **PostgreSQL 17 with Apache AGE** - Graph database capabilities for advanced relationship tracking
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@ -211,7 +290,7 @@ This instance is configured for standalone deployment with:
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---
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## 🛟 Support
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## Support
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**Original Umami Support:**
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@ -236,7 +315,50 @@ This instance is configured for standalone deployment with:
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---
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## 📄 License
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## Related Projects
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**First8 Marketing Ecosystem:**
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This Umami Analytics fork is part of the First8 Marketing analytics and personalization ecosystem. Explore related public repositories:
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- **[Umami Analytics](https://github.com/First8Marketing/umami)** - This repository
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- Privacy-focused analytics platform
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- Self-hosted, cookie-free analytics
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- GDPR/CCPA compliant by design
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- PostgreSQL 17 + Apache AGE + TimescaleDB extensions
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- Real-time event tracking and reporting
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- **[First8 Marketing Track](https://github.com/First8Marketing/first8marketing-track)** - WordPress analytics plugin
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- WordPress → Umami Analytics connector
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- WooCommerce event tracking (15+ event types)
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- Visual event configuration via Gutenberg
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- Privacy-compliant analytics integration
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- Sends behavioral data to this Umami instance
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- **[First8 Marketing Recommendation Engine](https://github.com/First8Marketing/first8marketing-recommendation-engine)** - WordPress personalization plugin
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- Product recommendations for WooCommerce
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- Dynamic content personalization
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- Email marketing integration
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- Uses Umami Analytics data for ML-driven recommendations
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**System Integration:**
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```
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WordPress/WooCommerce
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↓
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First8 Marketing Track Plugin
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↓
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Umami Analytics (this repository)
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↓
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[Proprietary ML Backend - not public]
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↓
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First8 Marketing Recommendation Engine Plugin
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↓
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Personalized Content & Product Recommendations
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```
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---
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## License
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This project maintains the original MIT License from Umami Software.
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