diff --git a/src/app/(main)/websites/[websiteId]/WebsiteDetails.tsx b/src/app/(main)/websites/[websiteId]/WebsiteDetails.tsx
index d917c6d71..6ccde2812 100644
--- a/src/app/(main)/websites/[websiteId]/WebsiteDetails.tsx
+++ b/src/app/(main)/websites/[websiteId]/WebsiteDetails.tsx
@@ -10,7 +10,13 @@ import WebsiteHeader from './WebsiteHeader';
 import WebsiteMetricsBar from './WebsiteMetricsBar';
 import WebsiteTableView from './WebsiteTableView';
 
-export default function WebsiteDetails({ websiteId }: { websiteId: string }) {
+export default function WebsiteDetails({
+  websiteId,
+  customDataFields,
+}: {
+  websiteId: string;
+  customDataFields: string[];
+}) {
   const { data: website, isLoading, error } = useWebsite(websiteId);
   const pathname = usePathname();
   const showLinks = !pathname.includes('/share/');
@@ -32,7 +38,13 @@ export default function WebsiteDetails({ websiteId }: { websiteId: string }) {
       {!website && <Loading icon="dots" style={{ minHeight: 300 }} />}
       {website && (
         <>
-          {!view && <WebsiteTableView websiteId={websiteId} domainName={website.domain} />}
+          {!view && (
+            <WebsiteTableView
+              customDataFields={customDataFields}
+              websiteId={websiteId}
+              domainName={website.domain}
+            />
+          )}
           {view && <WebsiteExpandedView websiteId={websiteId} domainName={website.domain} />}
         </>
       )}
diff --git a/src/app/(main)/websites/[websiteId]/WebsiteTableView.tsx b/src/app/(main)/websites/[websiteId]/WebsiteTableView.tsx
index 7cc415e5c..9cabcf7de 100644
--- a/src/app/(main)/websites/[websiteId]/WebsiteTableView.tsx
+++ b/src/app/(main)/websites/[websiteId]/WebsiteTableView.tsx
@@ -9,13 +9,17 @@ import WorldMap from 'components/metrics/WorldMap';
 import CountriesTable from 'components/metrics/CountriesTable';
 import EventsTable from 'components/metrics/EventsTable';
 import EventsChart from 'components/metrics/EventsChart';
+import PageviewCustomDataTable from 'components/metrics/PageviewCustomDataTable';
+import { chunkArray } from 'next-basics';
 
 export default function WebsiteTableView({
   websiteId,
   domainName,
+  customDataFields,
 }: {
   websiteId: string;
   domainName: string;
+  customDataFields: string[];
 }) {
   const [countryData, setCountryData] = useState();
   const tableProps = {
@@ -35,6 +39,16 @@ export default function WebsiteTableView({
         <OSTable {...tableProps} />
         <DevicesTable {...tableProps} />
       </GridRow>
+      {chunkArray(customDataFields, 3).map((fields, index) => (
+        <GridRow
+          key={index}
+          columns={fields.length === 1 ? 'one' : fields.length === 2 ? 'two' : 'three'}
+        >
+          {fields.map(field => (
+            <PageviewCustomDataTable key="custom" {...tableProps} fieldName={field} />
+          ))}
+        </GridRow>
+      ))}
       <GridRow columns="two-one">
         <WorldMap data={countryData} />
         <CountriesTable {...tableProps} onDataLoad={setCountryData} />
diff --git a/src/components/metrics/PageviewCustomDataTable.tsx b/src/components/metrics/PageviewCustomDataTable.tsx
new file mode 100644
index 000000000..c7cffa76a
--- /dev/null
+++ b/src/components/metrics/PageviewCustomDataTable.tsx
@@ -0,0 +1,29 @@
+import useMessages from 'components/hooks/useMessages';
+import MetricsTable, { MetricsTableProps } from 'components/metrics/MetricsTable';
+
+export function PageviewCustomDataTable(props: MetricsTableProps) {
+  const { formatMessage, labels } = useMessages();
+
+  function renderLink({ x: field }) {
+    return <>{field}</>;
+  }
+
+  function titleize(fieldName: string) {
+    return fieldName
+      .split(/[_-]/)
+      .map((word, i) => (i === 0 ? word[0].toUpperCase() + word.slice(1) : word))
+      .join(' ');
+  }
+
+  return (
+    <MetricsTable
+      {...props}
+      title={titleize(props.fieldName)}
+      type="custom"
+      metric={formatMessage(labels.visitors)}
+      renderLabel={renderLink}
+    />
+  );
+}
+
+export default PageviewCustomDataTable;
diff --git a/src/pages/api/websites/[websiteId]/metrics.ts b/src/pages/api/websites/[websiteId]/metrics.ts
index eb6361707..abc63cd5f 100644
--- a/src/pages/api/websites/[websiteId]/metrics.ts
+++ b/src/pages/api/websites/[websiteId]/metrics.ts
@@ -28,6 +28,7 @@ export interface WebsiteMetricsRequestQuery {
   limit?: number;
   offset?: number;
   search?: string;
+  fieldName?: string;
 }
 
 const schema = {
@@ -51,6 +52,7 @@ const schema = {
     limit: yup.number(),
     offset: yup.number(),
     search: yup.string(),
+    fieldName: yup.string(),
   }),
 };
 
@@ -80,6 +82,7 @@ export default async (
     limit,
     offset,
     search,
+    fieldName,
   } = req.query;
 
   if (req.method === 'GET') {
@@ -146,6 +149,10 @@ export default async (
         offset,
       );
 
+      return ok(res, data);
+    } else if (type === 'custom') {
+      const data = await getPageviewMetrics(websiteId, column, filters, limit, fieldName);
+
       return ok(res, data);
     }
 
diff --git a/src/queries/analytics/pageviews/getPageviewMetrics.ts b/src/queries/analytics/pageviews/getPageviewMetrics.ts
index 8673dbe60..6112c69df 100644
--- a/src/queries/analytics/pageviews/getPageviewMetrics.ts
+++ b/src/queries/analytics/pageviews/getPageviewMetrics.ts
@@ -11,6 +11,7 @@ export async function getPageviewMetrics(
     filters: QueryFilters,
     limit?: number,
     offset?: number,
+    fieldName?: string,
   ]
 ) {
   return runQuery({
@@ -25,6 +26,7 @@ async function relationalQuery(
   filters: QueryFilters,
   limit: number = 500,
   offset: number = 0,
+  fieldName?: string,
 ) {
   const { rawQuery, parseFilters } = prisma;
   const { filterQuery, joinSession, params } = await parseFilters(
@@ -37,19 +39,26 @@ async function relationalQuery(
   );
 
   let excludeDomain = '';
+  let joinEventData = '';
+  let filterEventDataOnFieldName = '';
   if (column === 'referrer_domain') {
     excludeDomain =
       'and (website_event.referrer_domain != {{websiteDomain}} or website_event.referrer_domain is null)';
+  } else if (column === 'custom') {
+    joinEventData = 'join event_data on event_data.website_event_id = website_event.event_id';
+    filterEventDataOnFieldName = 'and event_data.event_key = {{fieldName}}';
   }
 
   return rawQuery(
     `
-    select ${column} x, count(*) y
+    select ${column === 'custom' ? `event_data.string_value` : column} x, count(*) y
     from website_event
+    ${joinEventData}
     ${joinSession}
     where website_event.website_id = {{websiteId::uuid}}
       and website_event.created_at between {{startDate}} and {{endDate}}
       and event_type = {{eventType}}
+      ${filterEventDataOnFieldName}
       ${excludeDomain}
       ${filterQuery}
     group by 1
@@ -57,7 +66,7 @@ async function relationalQuery(
     limit ${limit}
     offset ${offset}
     `,
-    params,
+    { ...params, fieldName },
   );
 }
 
@@ -67,6 +76,8 @@ async function clickhouseQuery(
   filters: QueryFilters,
   limit: number = 500,
   offset: number = 0,
+  // eslint-disable-next-line @typescript-eslint/no-unused-vars
+  fieldName?: string,
 ): Promise<{ x: string; y: number }[]> {
   const { rawQuery, parseFilters } = clickhouse;
   const { filterQuery, params } = await parseFilters(websiteId, {