Added attribution report page.

2026-02-04 04:37:11 +01:00 · 2025-06-09 00:42:09 -07:00 · 2025-06-09 00:42:09 -07:00 · 79ea9974b7
commit 79ea9974b7
parent 0027502707
23 changed files with 445 additions and 646 deletions
--- a/src/app/(main)/websites/[websiteId]/WebsiteFilterButton.tsx
+++ b/src/app/(main)/websites/[websiteId]/WebsiteFilterButton.tsx
@ -36,7 +36,7 @@ export function WebsiteFilterButton({
        <Icon>
          <ListFilter />
        </Icon>
-        {showText && <Text weight="bold">{formatMessage(labels.filter)}</Text>}
+        {showText && <Text>{formatMessage(labels.filter)}</Text>}
      </Button>
      <Modal>
        <Dialog>
--- a/src/app/(main)/websites/[websiteId]/reports/attribution/Attribution.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/attribution/Attribution.tsx
@ -0,0 +1,167 @@
+import { Grid, Column, Heading } from '@umami/react-zen';
+import { useMessages, useResultQuery } from '@/components/hooks';
+import { Panel } from '@/components/common/Panel';
+import { LoadingPanel } from '@/components/common/LoadingPanel';
+import { formatLongNumber } from '@/lib/format';
+import { CHART_COLORS } from '@/lib/constants';
+
+import { PieChart } from '@/components/charts/PieChart';
+import { ListTable } from '@/components/metrics/ListTable';
+import { MetricCard } from '@/components/metrics/MetricCard';
+import { MetricsBar } from '@/components/metrics/MetricsBar';
+
+export interface AttributionProps {
+  websiteId: string;
+  startDate: Date;
+  endDate: Date;
+  model: string;
+  type: string;
+  step: string;
+  currency?: string;
+}
+
+export function Attribution({
+  websiteId,
+  startDate,
+  endDate,
+  model,
+  type,
+  step,
+  currency,
+}: AttributionProps) {
+  const { data, error, isLoading } = useResultQuery<any>('attribution', {
+    websiteId,
+    dateRange: {
+      startDate,
+      endDate,
+    },
+    parameters: {
+      model,
+      type,
+      step,
+    },
+  });
+  const isEmpty = !Object.keys(data || {}).length;
+
+  const { formatMessage, labels } = useMessages();
+  const ATTRIBUTION_PARAMS = [
+    { value: 'referrer', label: formatMessage(labels.referrers) },
+    { value: 'paidAds', label: formatMessage(labels.paidAds) },
+  ];
+
+  if (!data) {
+    return null;
+  }
+
+  const { pageviews, visitors, visits } = data.total;
+
+  const metrics = data
+    ? [
+        {
+          value: pageviews,
+          label: formatMessage(labels.views),
+          formatValue: formatLongNumber,
+        },
+        {
+          value: visits,
+          label: formatMessage(labels.visits),
+          formatValue: formatLongNumber,
+        },
+        {
+          value: visitors,
+          label: formatMessage(labels.visitors),
+          formatValue: formatLongNumber,
+        },
+      ]
+    : [];
+
+  function UTMTable(UTMTableProps: { data: any; title: string; utm: string }) {
+    const { data, title, utm } = UTMTableProps;
+    const total = data[utm].reduce((sum, { value }) => {
+      return +sum + +value;
+    }, 0);
+
+    return (
+      <ListTable
+        title={title}
+        metric={formatMessage(currency ? labels.revenue : labels.visitors)}
+        currency={currency}
+        data={data[utm].map(({ name, value }) => ({
+          x: name,
+          y: Number(value),
+          z: (value / total) * 100,
+        }))}
+      />
+    );
+  }
+
+  return (
+    <LoadingPanel isEmpty={isEmpty} isLoading={isLoading} error={error}>
+      <Column gap>
+        <Panel>
+          <MetricsBar isFetched={data}>
+            {metrics?.map(({ label, value, formatValue }) => {
+              return (
+                <MetricCard key={label} value={value} label={label} formatValue={formatValue} />
+              );
+            })}
+          </MetricsBar>
+        </Panel>
+        {ATTRIBUTION_PARAMS.map(({ value, label }) => {
+          const items = data[value];
+          const total = items.reduce((sum, { value }) => {
+            return +sum + +value;
+          }, 0);
+
+          const chartData = {
+            labels: items.map(({ name }) => name),
+            datasets: [
+              {
+                data: items.map(({ value }) => value),
+                backgroundColor: CHART_COLORS,
+                borderWidth: 0,
+              },
+            ],
+          };
+
+          return (
+            <Panel key={value}>
+              <Heading>{label}</Heading>
+              <Grid columns="1fr 1fr" gap>
+                <ListTable
+                  metric={formatMessage(currency ? labels.revenue : labels.visitors)}
+                  currency={currency}
+                  data={items.map(({ name, value }) => ({
+                    x: name,
+                    y: Number(value),
+                    z: (value / total) * 100,
+                  }))}
+                />
+                <PieChart type="doughnut" data={chartData} isLoading={isLoading} />
+              </Grid>
+            </Panel>
+          );
+        })}
+        <Grid gap>
+          <Grid columns="1fr 1fr" gap>
+            <Panel>
+              <UTMTable data={data} title={formatMessage(labels.sources)} utm={'utm_source'} />
+            </Panel>
+            <Panel>
+              <UTMTable data={data} title={formatMessage(labels.medium)} utm={'utm_medium'} />
+            </Panel>
+            <Panel>
+              <UTMTable data={data} title={formatMessage(labels.campaigns)} utm={'utm_campaign'} />
+            </Panel>
+            <Panel>
+              <UTMTable data={data} title={formatMessage(labels.content)} utm={'utm_content'} />
+            </Panel>
+            <Panel>
+              <UTMTable data={data} title={formatMessage(labels.terms)} utm={'utm_term'} />
+            </Panel>
+          </Grid>
+        </Grid>
+      </Column>
+    </LoadingPanel>
+  );
+}
--- a/src/app/(main)/websites/[websiteId]/reports/attribution/AttributionPage.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/attribution/AttributionPage.tsx
@ -0,0 +1,61 @@
+'use client';
+import { useState } from 'react';
+import { Column, Grid, Select, ListItem, SearchField } from '@umami/react-zen';
+import { Attribution } from './Attribution';
+import { WebsiteControls } from '@/app/(main)/websites/[websiteId]/WebsiteControls';
+import { useDateRange, useMessages } from '@/components/hooks';
+
+export function AttributionPage({ websiteId }: { websiteId: string }) {
+  const [model, setModel] = useState('first-click');
+  const [type, setType] = useState('page');
+  const [step, setStep] = useState('');
+  const { formatMessage, labels } = useMessages();
+  const {
+    dateRange: { startDate, endDate },
+  } = useDateRange(websiteId);
+
+  return (
+    <Column gap>
+      <WebsiteControls websiteId={websiteId} />
+      <Grid columns="1fr 1fr 1fr" gap>
+        <Column>
+          <Select
+            label={formatMessage(labels.model)}
+            value={model}
+            defaultValue={model}
+            onChange={setModel}
+          >
+            <ListItem id="first-click">{formatMessage(labels.firstClick)}</ListItem>
+            <ListItem id="last-click">{formatMessage(labels.lastClick)}</ListItem>
+          </Select>
+        </Column>
+        <Column>
+          <Select
+            label={formatMessage(labels.type)}
+            value={type}
+            defaultValue={type}
+            onChange={setType}
+          >
+            <ListItem id="page">{formatMessage(labels.page)}</ListItem>
+            <ListItem id="event">{formatMessage(labels.event)}</ListItem>
+          </Select>
+        </Column>
+        <Column>
+          <SearchField
+            label={formatMessage(labels.conversionStep)}
+            value={step}
+            onSearch={setStep}
+          />
+        </Column>
+      </Grid>
+      <Attribution
+        websiteId={websiteId}
+        startDate={startDate}
+        endDate={endDate}
+        model={model}
+        type={type}
+        step={step}
+      />
+    </Column>
+  );
+}
--- a/src/app/(main)/websites/[websiteId]/reports/attribution/Goal.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/attribution/Goal.tsx
@ -1,98 +0,0 @@
-import { Grid, Row, Column, Text, Icon, ProgressBar, Dialog } from '@umami/react-zen';
-import { ReportEditButton } from '@/components/input/ReportEditButton';
-import { useMessages, useResultQuery } from '@/components/hooks';
-import { File, Lightning, User } from '@/components/icons';
-import { LoadingPanel } from '@/components/common/LoadingPanel';
-import { formatLongNumber } from '@/lib/format';
-import { GoalEditForm } from './GoalEditForm';
-
-export interface GoalProps {
-  id: string;
-  name: string;
-  type: string;
-  parameters: {
-    name: string;
-    type: string;
-    value: string;
-  };
-  websiteId: string;
-  startDate: Date;
-  endDate: Date;
-}
-
-export type GoalData = { num: number; total: number };
-
-export function Goal({ id, name, type, parameters, websiteId, startDate, endDate }: GoalProps) {
-  const { formatMessage, labels } = useMessages();
-  const { data, error, isLoading } = useResultQuery<GoalData>(type, {
-    websiteId,
-    dateRange: {
-      startDate,
-      endDate,
-    },
-    parameters,
-  });
-  const isPage = parameters?.type === 'page';
-
-  return (
-    <LoadingPanel isEmpty={!data} isLoading={isLoading} error={error}>
-      <Grid gap>
-        <Grid columns="1fr auto" gap>
-          <Column gap>
-            <Row>
-              <Text size="4" weight="bold">
-                {name}
-              </Text>
-            </Row>
-          </Column>
-          <Column>
-            <ReportEditButton id={id} name={name} type={type}>
-              {({ close }) => {
-                return (
-                  <Dialog
-                    title={formatMessage(labels.goal)}
-                    variant="modal"
-                    style={{ minHeight: 300, minWidth: 400 }}
-                  >
-                    <GoalEditForm id={id} websiteId={websiteId} onClose={close} />
-                  </Dialog>
-                );
-              }}
-            </ReportEditButton>
-          </Column>
-        </Grid>
-        <Row alignItems="center" justifyContent="space-between" gap>
-          <Text color="muted">
-            {formatMessage(isPage ? labels.viewedPage : labels.triggeredEvent)}
-          </Text>
-          <Text color="muted">{formatMessage(labels.conversionRate)}</Text>
-        </Row>
-        <Row alignItems="center" justifyContent="space-between" gap>
-          <Row alignItems="center" gap>
-            <Icon>{parameters.type === 'page' ? <File /> : <Lightning />}</Icon>
-            <Text>{parameters.value}</Text>
-          </Row>
-          <Row alignItems="center" gap>
-            <Icon>
-              <User />
-            </Icon>
-            <Text title={`${data?.num} / ${data?.total}`}>{`${formatLongNumber(
-              data?.num,
-            )} / ${formatLongNumber(data?.total)}`}</Text>
-          </Row>
-        </Row>
-        <Row alignItems="center" gap="6">
-          <ProgressBar
-            value={data?.num || 0}
-            minValue={0}
-            maxValue={data?.total || 1}
-            style={{ width: '100%' }}
-          />
-          <Text weight="bold" size="7">
-            {data?.total ? Math.round((+data?.num / +data?.total) * 100) : '0'}%
-          </Text>
-        </Row>
-      </Grid>
-    </LoadingPanel>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/attribution/GoalAddButton.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/attribution/GoalAddButton.tsx
@ -1,28 +0,0 @@
-import { Button, DialogTrigger, Dialog, Icon, Text, Modal } from '@umami/react-zen';
-import { useMessages } from '@/components/hooks';
-import { GoalEditForm } from './GoalEditForm';
-import { Plus } from '@/components/icons';
-
-export function GoalAddButton({ websiteId }: { websiteId: string }) {
-  const { formatMessage, labels } = useMessages();
-
-  return (
-    <DialogTrigger>
-      <Button variant="primary">
-        <Icon>
-          <Plus />
-        </Icon>
-        <Text>{formatMessage(labels.goal)}</Text>
-      </Button>
-      <Modal>
-        <Dialog
-          variant="modal"
-          title={formatMessage(labels.goal)}
-          style={{ minHeight: 375, minWidth: 400 }}
-        >
-          {({ close }) => <GoalEditForm websiteId={websiteId} onClose={close} />}
-        </Dialog>
-      </Modal>
-    </DialogTrigger>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/attribution/GoalEditForm.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/attribution/GoalEditForm.tsx
@ -1,114 +0,0 @@
-import {
-  Form,
-  FormField,
-  TextField,
-  Grid,
-  FormButtons,
-  FormSubmitButton,
-  Button,
-  RadioGroup,
-  Radio,
-  Text,
-  Icon,
-  Loading,
-} from '@umami/react-zen';
-import { useApi, useMessages, useModified, useReportQuery } from '@/components/hooks';
-import { File, Lightning } from '@/components/icons';
-
-export function GoalEditForm({
-  id,
-  websiteId,
-  onSave,
-  onClose,
-}: {
-  id?: string;
-  websiteId: string;
-  onSave?: () => void;
-  onClose?: () => void;
-}) {
-  const { formatMessage, labels } = useMessages();
-  const { touch } = useModified();
-  const { post, useMutation } = useApi();
-  const { data } = useReportQuery(id);
-  const { mutate, error, isPending } = useMutation({
-    mutationFn: (params: any) => post(`/reports${id ? `/${id}` : ''}`, params),
-  });
-
-  const handleSubmit = async ({ name, ...parameters }) => {
-    mutate(
-      { ...data, id, name, type: 'goal', websiteId, parameters },
-      {
-        onSuccess: async () => {
-          if (id) touch(`report:${id}`);
-          touch('reports:goal');
-          onSave?.();
-          onClose?.();
-        },
-      },
-    );
-  };
-
-  if (id && !data) {
-    return <Loading position="page" />;
-  }
-
-  const defaultValues = {
-    name: data?.name || '',
-    type: data?.parameters?.type || 'page',
-    value: data?.parameters?.value || '',
-  };
-
-  return (
-    <Form onSubmit={handleSubmit} error={error?.message} defaultValues={defaultValues}>
-      {({ watch }) => {
-        const watchType = watch('type');
-        return (
-          <>
-            <FormField
-              name="name"
-              label={formatMessage(labels.name)}
-              rules={{ required: formatMessage(labels.required) }}
-            >
-              <TextField />
-            </FormField>
-            <FormField
-              name="type"
-              label={formatMessage(labels.type)}
-              rules={{ required: formatMessage(labels.required) }}
-            >
-              <RadioGroup orientation="horizontal" variant="box">
-                <Grid columns="1fr 1fr" flexGrow={1} gap>
-                  <Radio value="page">
-                    <Icon>
-                      <File />
-                    </Icon>
-                    <Text>{formatMessage(labels.page)}</Text>
-                  </Radio>
-                  <Radio value="event">
-                    <Icon>
-                      <Lightning />
-                    </Icon>
-                    <Text>{formatMessage(labels.event)}</Text>
-                  </Radio>
-                </Grid>
-              </RadioGroup>
-            </FormField>
-            <FormField
-              name="value"
-              label={formatMessage(watchType === 'event' ? labels.eventName : labels.path)}
-              rules={{ required: formatMessage(labels.required) }}
-            >
-              <TextField />
-            </FormField>
-            <FormButtons>
-              <Button onPress={onClose} isDisabled={isPending}>
-                {formatMessage(labels.cancel)}
-              </Button>
-              <FormSubmitButton>{formatMessage(labels.save)}</FormSubmitButton>
-            </FormButtons>
-          </>
-        );
-      }}
-    </Form>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/attribution/GoalsPage.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/attribution/GoalsPage.tsx
@ -1,38 +0,0 @@
-'use client';
-import { Grid, Loading } from '@umami/react-zen';
-import { SectionHeader } from '@/components/common/SectionHeader';
-import { Goal } from './Goal';
-import { GoalAddButton } from './GoalAddButton';
-import { WebsiteControls } from '@/app/(main)/websites/[websiteId]/WebsiteControls';
-import { useDateRange, useReportsQuery } from '@/components/hooks';
-import { LoadingPanel } from '@/components/common/LoadingPanel';
-import { Panel } from '@/components/common/Panel';
-
-export function GoalsPage({ websiteId }: { websiteId: string }) {
-  const { result } = useReportsQuery({ websiteId, type: 'goal' });
-  const {
-    dateRange: { startDate, endDate },
-  } = useDateRange(websiteId);
-
-  if (!result) {
-    return <Loading position="page" />;
-  }
-
-  return (
-    <>
-      <WebsiteControls websiteId={websiteId} />
-      <LoadingPanel isEmpty={!result?.data} isLoading={!result}>
-        <SectionHeader>
-          <GoalAddButton websiteId={websiteId} />
-        </SectionHeader>
-        <Grid columns="1fr 1fr" gap>
-          {result?.data?.map((report: any) => (
-            <Panel key={report.id}>
-              <Goal {...report} reportId={report.id} startDate={startDate} endDate={endDate} />
-            </Panel>
-          ))}
-        </Grid>
-      </LoadingPanel>
-    </>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/attribution/page.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/attribution/page.tsx
@ -1,12 +1,12 @@
 import { Metadata } from 'next';
-import { GoalsPage } from './GoalsPage';
+import { AttributionPage } from './AttributionPage';

 export default async function ({ params }: { params: Promise<{ websiteId: string }> }) {
  const { websiteId } = await params;

-  return <GoalsPage websiteId={websiteId} />;
+  return <AttributionPage websiteId={websiteId} />;
 }

 export const metadata: Metadata = {
-  title: 'Goals',
+  title: 'Attribution',
 };
--- a/src/app/(main)/websites/[websiteId]/reports/funnels/FunnelsPage.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/funnels/FunnelsPage.tsx
@ -17,10 +17,10 @@ export function FunnelsPage({ websiteId }: { websiteId: string }) {
  return (
    <Column gap>
      <WebsiteControls websiteId={websiteId} />
-      <LoadingPanel isEmpty={!result?.data} isLoading={!result}>
-        <SectionHeader>
-          <FunnelAddButton websiteId={websiteId} />
-        </SectionHeader>
+      <SectionHeader>
+        <FunnelAddButton websiteId={websiteId} />
+      </SectionHeader>
+      <LoadingPanel isEmpty={!result?.data?.length} isLoading={!result}>
        <Grid gap>
          {result?.data?.map((report: any) => (
            <Panel key={report.id}>
--- a/src/app/(main)/websites/[websiteId]/reports/goals/GoalsPage.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/goals/GoalsPage.tsx
@ -17,10 +17,10 @@ export function GoalsPage({ websiteId }: { websiteId: string }) {
  return (
    <Column gap>
      <WebsiteControls websiteId={websiteId} />
-      <LoadingPanel isEmpty={!result?.data} isLoading={!result}>
-        <SectionHeader>
-          <GoalAddButton websiteId={websiteId} />
-        </SectionHeader>
+      <SectionHeader>
+        <GoalAddButton websiteId={websiteId} />
+      </SectionHeader>
+      <LoadingPanel isEmpty={!result?.data?.length} isLoading={!result}>
        <Grid columns="1fr 1fr" gap>
          {result?.data?.map((report: any) => (
            <Panel key={report.id}>
--- a/src/app/(main)/websites/[websiteId]/reports/insights/Goal.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/insights/Goal.tsx
@ -1,98 +0,0 @@
-import { Grid, Row, Column, Text, Icon, ProgressBar, Dialog } from '@umami/react-zen';
-import { ReportEditButton } from '@/components/input/ReportEditButton';
-import { useMessages, useResultQuery } from '@/components/hooks';
-import { File, Lightning, User } from '@/components/icons';
-import { LoadingPanel } from '@/components/common/LoadingPanel';
-import { formatLongNumber } from '@/lib/format';
-import { GoalEditForm } from './GoalEditForm';
-
-export interface GoalProps {
-  id: string;
-  name: string;
-  type: string;
-  parameters: {
-    name: string;
-    type: string;
-    value: string;
-  };
-  websiteId: string;
-  startDate: Date;
-  endDate: Date;
-}
-
-export type GoalData = { num: number; total: number };
-
-export function Goal({ id, name, type, parameters, websiteId, startDate, endDate }: GoalProps) {
-  const { formatMessage, labels } = useMessages();
-  const { data, error, isLoading } = useResultQuery<GoalData>(type, {
-    websiteId,
-    dateRange: {
-      startDate,
-      endDate,
-    },
-    parameters,
-  });
-  const isPage = parameters?.type === 'page';
-
-  return (
-    <LoadingPanel isEmpty={!data} isLoading={isLoading} error={error}>
-      <Grid gap>
-        <Grid columns="1fr auto" gap>
-          <Column gap>
-            <Row>
-              <Text size="4" weight="bold">
-                {name}
-              </Text>
-            </Row>
-          </Column>
-          <Column>
-            <ReportEditButton id={id} name={name} type={type}>
-              {({ close }) => {
-                return (
-                  <Dialog
-                    title={formatMessage(labels.goal)}
-                    variant="modal"
-                    style={{ minHeight: 300, minWidth: 400 }}
-                  >
-                    <GoalEditForm id={id} websiteId={websiteId} onClose={close} />
-                  </Dialog>
-                );
-              }}
-            </ReportEditButton>
-          </Column>
-        </Grid>
-        <Row alignItems="center" justifyContent="space-between" gap>
-          <Text color="muted">
-            {formatMessage(isPage ? labels.viewedPage : labels.triggeredEvent)}
-          </Text>
-          <Text color="muted">{formatMessage(labels.conversionRate)}</Text>
-        </Row>
-        <Row alignItems="center" justifyContent="space-between" gap>
-          <Row alignItems="center" gap>
-            <Icon>{parameters.type === 'page' ? <File /> : <Lightning />}</Icon>
-            <Text>{parameters.value}</Text>
-          </Row>
-          <Row alignItems="center" gap>
-            <Icon>
-              <User />
-            </Icon>
-            <Text title={`${data?.num} / ${data?.total}`}>{`${formatLongNumber(
-              data?.num,
-            )} / ${formatLongNumber(data?.total)}`}</Text>
-          </Row>
-        </Row>
-        <Row alignItems="center" gap="6">
-          <ProgressBar
-            value={data?.num || 0}
-            minValue={0}
-            maxValue={data?.total || 1}
-            style={{ width: '100%' }}
-          />
-          <Text weight="bold" size="7">
-            {data?.total ? Math.round((+data?.num / +data?.total) * 100) : '0'}%
-          </Text>
-        </Row>
-      </Grid>
-    </LoadingPanel>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/insights/GoalAddButton.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/insights/GoalAddButton.tsx
@ -1,28 +0,0 @@
-import { Button, DialogTrigger, Dialog, Icon, Text, Modal } from '@umami/react-zen';
-import { useMessages } from '@/components/hooks';
-import { GoalEditForm } from './GoalEditForm';
-import { Plus } from '@/components/icons';
-
-export function GoalAddButton({ websiteId }: { websiteId: string }) {
-  const { formatMessage, labels } = useMessages();
-
-  return (
-    <DialogTrigger>
-      <Button variant="primary">
-        <Icon>
-          <Plus />
-        </Icon>
-        <Text>{formatMessage(labels.goal)}</Text>
-      </Button>
-      <Modal>
-        <Dialog
-          variant="modal"
-          title={formatMessage(labels.goal)}
-          style={{ minHeight: 375, minWidth: 400 }}
-        >
-          {({ close }) => <GoalEditForm websiteId={websiteId} onClose={close} />}
-        </Dialog>
-      </Modal>
-    </DialogTrigger>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/insights/GoalEditForm.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/insights/GoalEditForm.tsx
@ -1,114 +0,0 @@
-import {
-  Form,
-  FormField,
-  TextField,
-  Grid,
-  FormButtons,
-  FormSubmitButton,
-  Button,
-  RadioGroup,
-  Radio,
-  Text,
-  Icon,
-  Loading,
-} from '@umami/react-zen';
-import { useApi, useMessages, useModified, useReportQuery } from '@/components/hooks';
-import { File, Lightning } from '@/components/icons';
-
-export function GoalEditForm({
-  id,
-  websiteId,
-  onSave,
-  onClose,
-}: {
-  id?: string;
-  websiteId: string;
-  onSave?: () => void;
-  onClose?: () => void;
-}) {
-  const { formatMessage, labels } = useMessages();
-  const { touch } = useModified();
-  const { post, useMutation } = useApi();
-  const { data } = useReportQuery(id);
-  const { mutate, error, isPending } = useMutation({
-    mutationFn: (params: any) => post(`/reports${id ? `/${id}` : ''}`, params),
-  });
-
-  const handleSubmit = async ({ name, ...parameters }) => {
-    mutate(
-      { ...data, id, name, type: 'goal', websiteId, parameters },
-      {
-        onSuccess: async () => {
-          if (id) touch(`report:${id}`);
-          touch('reports:goal');
-          onSave?.();
-          onClose?.();
-        },
-      },
-    );
-  };
-
-  if (id && !data) {
-    return <Loading position="page" />;
-  }
-
-  const defaultValues = {
-    name: data?.name || '',
-    type: data?.parameters?.type || 'page',
-    value: data?.parameters?.value || '',
-  };
-
-  return (
-    <Form onSubmit={handleSubmit} error={error?.message} defaultValues={defaultValues}>
-      {({ watch }) => {
-        const watchType = watch('type');
-        return (
-          <>
-            <FormField
-              name="name"
-              label={formatMessage(labels.name)}
-              rules={{ required: formatMessage(labels.required) }}
-            >
-              <TextField />
-            </FormField>
-            <FormField
-              name="type"
-              label={formatMessage(labels.type)}
-              rules={{ required: formatMessage(labels.required) }}
-            >
-              <RadioGroup orientation="horizontal" variant="box">
-                <Grid columns="1fr 1fr" flexGrow={1} gap>
-                  <Radio value="page">
-                    <Icon>
-                      <File />
-                    </Icon>
-                    <Text>{formatMessage(labels.page)}</Text>
-                  </Radio>
-                  <Radio value="event">
-                    <Icon>
-                      <Lightning />
-                    </Icon>
-                    <Text>{formatMessage(labels.event)}</Text>
-                  </Radio>
-                </Grid>
-              </RadioGroup>
-            </FormField>
-            <FormField
-              name="value"
-              label={formatMessage(watchType === 'event' ? labels.eventName : labels.path)}
-              rules={{ required: formatMessage(labels.required) }}
-            >
-              <TextField />
-            </FormField>
-            <FormButtons>
-              <Button onPress={onClose} isDisabled={isPending}>
-                {formatMessage(labels.cancel)}
-              </Button>
-              <FormSubmitButton>{formatMessage(labels.save)}</FormSubmitButton>
-            </FormButtons>
-          </>
-        );
-      }}
-    </Form>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/insights/GoalsPage.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/insights/GoalsPage.tsx
@ -1,38 +0,0 @@
-'use client';
-import { Grid, Loading } from '@umami/react-zen';
-import { SectionHeader } from '@/components/common/SectionHeader';
-import { Goal } from './Goal';
-import { GoalAddButton } from './GoalAddButton';
-import { WebsiteControls } from '@/app/(main)/websites/[websiteId]/WebsiteControls';
-import { useDateRange, useReportsQuery } from '@/components/hooks';
-import { LoadingPanel } from '@/components/common/LoadingPanel';
-import { Panel } from '@/components/common/Panel';
-
-export function GoalsPage({ websiteId }: { websiteId: string }) {
-  const { result } = useReportsQuery({ websiteId, type: 'goal' });
-  const {
-    dateRange: { startDate, endDate },
-  } = useDateRange(websiteId);
-
-  if (!result) {
-    return <Loading position="page" />;
-  }
-
-  return (
-    <>
-      <WebsiteControls websiteId={websiteId} />
-      <LoadingPanel isEmpty={!result?.data} isLoading={!result}>
-        <SectionHeader>
-          <GoalAddButton websiteId={websiteId} />
-        </SectionHeader>
-        <Grid columns="1fr 1fr" gap>
-          {result?.data?.map((report: any) => (
-            <Panel key={report.id}>
-              <Goal {...report} reportId={report.id} startDate={startDate} endDate={endDate} />
-            </Panel>
-          ))}
-        </Grid>
-      </LoadingPanel>
-    </>
-  );
-}
--- a/src/app/(main)/websites/[websiteId]/reports/insights/Insights.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/insights/Insights.tsx
@ -0,0 +1,126 @@
+import { ReactNode } from 'react';
+import { Grid, Row, Column, Text, Loading, Icon } from '@umami/react-zen';
+import { Empty } from '@/components/common/Empty';
+import { Users } from '@/components/icons';
+import { useMessages, useLocale, useResultQuery } from '@/components/hooks';
+import { formatDate } from '@/lib/date';
+import { formatLongNumber } from '@/lib/format';
+import { Panel } from '@/components/common/Panel';
+import { LoadingPanel } from '@/components/common/LoadingPanel';
+
+const DAYS = [1, 2, 3, 4, 5, 6, 7, 14, 21, 28];
+
+export interface AttributionProps {
+  websiteId: string;
+  startDate: Date;
+  endDate: Date;
+  days?: number[];
+}
+
+export function Insights({ websiteId, days = DAYS, startDate, endDate }: AttributionProps) {
+  const { formatMessage, labels } = useMessages();
+  const { locale } = useLocale();
+  const { data, error, isLoading } = useResultQuery<any>('insights', {
+    websiteId,
+    dateRange: {
+      startDate,
+      endDate,
+    },
+    parameters: {
+      days,
+    },
+  });
+
+  if (isLoading) {
+    return <Loading position="page" />;
+  }
+
+  if (!data) {
+    return <Empty />;
+  }
+
+  const rows = data.reduce((arr: any[], row: { date: any; visitors: any; day: any }) => {
+    const { date, visitors, day } = row;
+    if (day === 0) {
+      return arr.concat({
+        date,
+        visitors,
+        records: days
+          .reduce((arr, day) => {
+            arr[day] = data.find(x => x.date === date && x.day === day);
+            return arr;
+          }, [])
+          .filter(n => n),
+      });
+    }
+    return arr;
+  }, []);
+
+  const totalDays = rows.length;
+
+  return (
+    <LoadingPanel isEmpty={!data?.length} isLoading={isLoading} error={error}>
+      <Panel allowFullscreen height="900px">
+        <Column gap="1" width="100%" overflow="auto">
+          <Grid
+            columns="120px repeat(10, 100px)"
+            alignItems="center"
+            gap="1"
+            height="50px"
+            autoFlow="column"
+          >
+            <Column>
+              <Text weight="bold">{formatMessage(labels.cohort)}</Text>
+            </Column>
+            {days.map(n => (
+              <Column key={n}>
+                <Text weight="bold" align="center" wrap="nowrap">
+                  {formatMessage(labels.day)} {n}
+                </Text>
+              </Column>
+            ))}
+          </Grid>
+          {rows.map(({ date, visitors, records }: any, rowIndex: number) => {
+            return (
+              <Grid key={rowIndex} columns="120px repeat(10, 100px)" gap="1" autoFlow="column">
+                <Column justifyContent="center" gap="1">
+                  <Text weight="bold">{formatDate(date, 'PP', locale)}</Text>
+                  <Row alignItems="center" gap>
+                    <Icon>
+                      <Users />
+                    </Icon>
+                    <Text>{formatLongNumber(visitors)}</Text>
+                  </Row>
+                </Column>
+                {days.map(day => {
+                  if (totalDays - rowIndex < day) {
+                    return null;
+                  }
+                  const percentage = records.filter(a => a.day === day)[0]?.percentage;
+                  return (
+                    <Cell key={day}>{percentage ? `${Number(percentage).toFixed(2)}%` : ''}</Cell>
+                  );
+                })}
+              </Grid>
+            );
+          })}
+        </Column>
+      </Panel>
+    </LoadingPanel>
+  );
+}
+
+const Cell = ({ children }: { children: ReactNode }) => {
+  return (
+    <Column
+      justifyContent="center"
+      alignItems="center"
+      width="100px"
+      height="100px"
+      backgroundColor="2"
+      borderRadius
+    >
+      {children}
+    </Column>
+  );
+};
--- a/src/app/(main)/websites/[websiteId]/reports/insights/InsightsPage.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/insights/InsightsPage.tsx
@ -0,0 +1,18 @@
+'use client';
+import { Column } from '@umami/react-zen';
+import { Insights } from './Insights';
+import { WebsiteControls } from '@/app/(main)/websites/[websiteId]/WebsiteControls';
+import { useDateRange } from '@/components/hooks';
+
+export function InsightsPage({ websiteId }: { websiteId: string }) {
+  const {
+    dateRange: { startDate, endDate },
+  } = useDateRange(websiteId);
+
+  return (
+    <Column gap>
+      <WebsiteControls websiteId={websiteId} />
+      <Insights websiteId={websiteId} startDate={startDate} endDate={endDate} />
+    </Column>
+  );
+}
--- a/src/app/(main)/websites/[websiteId]/reports/insights/page.tsx
+++ b/src/app/(main)/websites/[websiteId]/reports/insights/page.tsx
@ -1,12 +1,12 @@
 import { Metadata } from 'next';
-import { GoalsPage } from './GoalsPage';
+import { InsightsPage } from './InsightsPage';

 export default async function ({ params }: { params: Promise<{ websiteId: string }> }) {
  const { websiteId } = await params;

-  return <GoalsPage websiteId={websiteId} />;
+  return <InsightsPage websiteId={websiteId} />;
 }

 export const metadata: Metadata = {
-  title: 'Goals',
+  title: 'Insights',
 };
--- a/src/app/api/reports/attribution/route.ts
+++ b/src/app/api/reports/attribution/route.ts
@ -1,26 +1,11 @@
 import { canViewWebsite } from '@/lib/auth';
 import { parseRequest } from '@/lib/request';
 import { json, unauthorized } from '@/lib/response';
-import { reportParms } from '@/lib/schema';
+import { reportResultSchema } from '@/lib/schema';
 import { getAttribution } from '@/queries/sql/reports/getAttribution';
-import { z } from 'zod';

 export async function POST(request: Request) {
-  const schema = z.object({
-    ...reportParms,
-    model: z.string().regex(/firstClick|lastClick/i),
-    steps: z
-      .array(
-        z.object({
-          type: z.string(),
-          value: z.string(),
-        }),
-      )
-      .min(1),
-    currency: z.string().optional(),
-  });
-
-  const { auth, body, error } = await parseRequest(request, schema);
+  const { auth, body, error } = await parseRequest(request, reportResultSchema);

  if (error) {
    return error();
@ -28,10 +13,8 @@ export async function POST(request: Request) {

  const {
    websiteId,
-    model,
-    steps,
-    currency,
    dateRange: { startDate, endDate },
+    parameters: { model, type, step, currency },
  } = body;

  if (!(await canViewWebsite(auth, websiteId))) {
@ -41,8 +24,9 @@ export async function POST(request: Request) {
  const data = await getAttribution(websiteId, {
    startDate: new Date(startDate),
    endDate: new Date(endDate),
-    model: model,
-    steps,
+    model,
+    type,
+    step,
    currency,
  });

--- a/src/components/common/Empty.tsx
+++ b/src/components/common/Empty.tsx
@ -9,7 +9,14 @@ export function Empty({ message }: EmptyProps) {
  const { formatMessage, messages } = useMessages();

  return (
-    <Row color="muted" alignItems="center" justifyContent="center" width="100%" height="100%">
+    <Row
+      color="muted"
+      alignItems="center"
+      justifyContent="center"
+      width="100%"
+      height="100%"
+      minHeight="70px"
+    >
      {message || formatMessage(messages.noDataAvailable)}
    </Row>
  );
--- a/src/components/input/DateFilter.tsx
+++ b/src/components/input/DateFilter.tsx
@ -106,7 +106,7 @@ export function DateFilter({
        placeholder={formatMessage(labels.selectDate)}
        onChange={handleChange}
        renderValue={renderValue}
-        popoverProps={{ style: { width: 200 } }}
+        popoverProps={{ placement: 'top', style: { width: 200 } }}
      >
        {options.map(({ label, value, divider }: any) => {
          return (
--- a/src/components/messages.ts
+++ b/src/components/messages.ts
@ -323,7 +323,9 @@ export const labels = defineMessages({
  cohort: { id: 'label.cohort', defaultMessage: 'Cohort' },
  expand: { id: 'label.expand', defaultMessage: 'Expand' },
  remaining: { id: 'label.remaining', defaultMessage: 'Remaining' },
-  conversion: { id: 'label.converstion', defaultMessage: 'Conversion' },
+  conversion: { id: 'label.conversion', defaultMessage: 'Conversion' },
+  firstClick: { id: 'label.first-click', defaultMessage: 'First click' },
+  lastClick: { id: 'label.last-click', defaultMessage: 'Last click' },
 });

 export const messages = defineMessages({
--- a/src/lib/schema.ts
+++ b/src/lib/schema.ts
@ -133,6 +133,12 @@ export const revenueReportSchema = z.object({

 export const attributionReportSchema = z.object({
  type: z.literal('attribution'),
+  parameters: z.object({
+    model: z.enum(['first-click', 'last-click']),
+    type: z.enum(['page', 'event']),
+    step: z.string(),
+    currency: z.string().optional(),
+  }),
 });

 export const insightsReportSchema = z.object({
--- a/src/queries/sql/reports/getAttribution.ts
+++ b/src/queries/sql/reports/getAttribution.ts
@ -3,18 +3,16 @@ import { EVENT_TYPE } from '@/lib/constants';
 import { CLICKHOUSE, getDatabaseType, POSTGRESQL, PRISMA, runQuery } from '@/lib/db';
 import prisma from '@/lib/prisma';

-export async function getAttribution(
-  ...args: [
-    websiteId: string,
-    criteria: {
-      startDate: Date;
-      endDate: Date;
-      model: string;
-      steps: { type: string; value: string }[];
-      currency: string;
-    },
-  ]
-) {
+export interface AttributionCriteria {
+  startDate: Date;
+  endDate: Date;
+  model: string;
+  type: string;
+  step: string;
+  currency?: string;
+}
+
+export async function getAttribution(...args: [websiteId: string, criteria: AttributionCriteria]) {
  return runQuery({
    [PRISMA]: () => relationalQuery(...args),
    [CLICKHOUSE]: () => clickhouseQuery(...args),
@ -23,13 +21,7 @@ export async function getAttribution(

 async function relationalQuery(
  websiteId: string,
-  criteria: {
-    startDate: Date;
-    endDate: Date;
-    model: string;
-    steps: { type: string; value: string }[];
-    currency: string;
-  },
+  criteria: AttributionCriteria,
 ): Promise<{
  referrer: { name: string; value: number }[];
  paidAds: { name: string; value: number }[];
@ -40,11 +32,10 @@ async function relationalQuery(
  utm_term: { name: string; value: number }[];
  total: { pageviews: number; visitors: number; visits: number };
 }> {
-  const { startDate, endDate, model, steps, currency } = criteria;
+  const { startDate, endDate, model, type, step, currency } = criteria;
  const { rawQuery } = prisma;
-  const conversionStep = steps[0].value;
-  const eventType = steps[0].type === 'url' ? EVENT_TYPE.pageView : EVENT_TYPE.customEvent;
-  const column = steps[0].type === 'url' ? 'url_path' : 'event_name';
+  const eventType = type === 'url' ? EVENT_TYPE.pageView : EVENT_TYPE.customEvent;
+  const column = type === 'url' ? 'url_path' : 'event_name';
  const db = getDatabaseType();
  const like = db === POSTGRESQL ? 'ilike' : 'like';

@ -147,7 +138,7 @@ async function relationalQuery(
    order by 2 desc
    limit 20
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const paidAdsres = await rawQuery(
@ -180,7 +171,7 @@ async function relationalQuery(
    FROM results
    ${currency ? '' : `WHERE name != ''`}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const sourceRes = await rawQuery(
@ -189,7 +180,7 @@ async function relationalQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_source')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const mediumRes = await rawQuery(
@ -198,7 +189,7 @@ async function relationalQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_medium')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const campaignRes = await rawQuery(
@ -207,7 +198,7 @@ async function relationalQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_campaign')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const contentRes = await rawQuery(
@ -216,7 +207,7 @@ async function relationalQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_content')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const termRes = await rawQuery(
@ -225,7 +216,7 @@ async function relationalQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_term')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const totalRes = await rawQuery(
@ -240,7 +231,7 @@ async function relationalQuery(
        and ${column} = {{conversionStep}}
        and event_type = {{eventType}}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  ).then(result => result?.[0]);

  return {
@ -257,13 +248,7 @@ async function relationalQuery(

 async function clickhouseQuery(
  websiteId: string,
-  criteria: {
-    startDate: Date;
-    endDate: Date;
-    model: string;
-    steps: { type: string; value: string }[];
-    currency: string;
-  },
+  criteria: AttributionCriteria,
 ): Promise<{
  referrer: { name: string; value: number }[];
  paidAds: { name: string; value: number }[];
@ -274,11 +259,10 @@ async function clickhouseQuery(
  utm_term: { name: string; value: number }[];
  total: { pageviews: number; visitors: number; visits: number };
 }> {
-  const { startDate, endDate, model, steps, currency } = criteria;
+  const { startDate, endDate, model, type, step, currency } = criteria;
  const { rawQuery } = clickhouse;
-  const conversionStep = steps[0].value;
-  const eventType = steps[0].type === 'url' ? EVENT_TYPE.pageView : EVENT_TYPE.customEvent;
-  const column = steps[0].type === 'url' ? 'url_path' : 'event_name';
+  const eventType = type === 'url' ? EVENT_TYPE.pageView : EVENT_TYPE.customEvent;
+  const column = type === 'url' ? 'url_path' : 'event_name';

  function getUTMQuery(utmColumn: string) {
    return `
@ -372,7 +356,7 @@ async function clickhouseQuery(
    order by 2 desc
    limit 20
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const paidAdsres = await rawQuery<
@ -403,7 +387,7 @@ async function clickhouseQuery(
    order by 2 desc
    limit 20
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const sourceRes = await rawQuery<
@ -417,7 +401,7 @@ async function clickhouseQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_source')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const mediumRes = await rawQuery<
@ -431,7 +415,7 @@ async function clickhouseQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_medium')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const campaignRes = await rawQuery<
@ -445,7 +429,7 @@ async function clickhouseQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_campaign')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const contentRes = await rawQuery<
@ -459,7 +443,7 @@ async function clickhouseQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_content')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const termRes = await rawQuery<
@ -473,7 +457,7 @@ async function clickhouseQuery(
    ${getModelQuery(model)}
    ${getUTMQuery('utm_term')}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  );

  const totalRes = await rawQuery<{ pageviews: number; visitors: number; visits: number }>(
@ -488,7 +472,7 @@ async function clickhouseQuery(
        and ${column} = {conversionStep:String}
        and event_type = {eventType:UInt32}
    `,
-    { websiteId, startDate, endDate, conversionStep, eventType, currency },
+    { websiteId, startDate, endDate, conversionStep: step, eventType, currency },
  ).then(result => result?.[0]);

  return {