diff --git a/src/app/(main)/websites/[websiteId]/(reports)/breakdown/FieldSelectForm.tsx b/src/app/(main)/websites/[websiteId]/(reports)/breakdown/FieldSelectForm.tsx
index 28e33682a..fbad47491 100644
--- a/src/app/(main)/websites/[websiteId]/(reports)/breakdown/FieldSelectForm.tsx
+++ b/src/app/(main)/websites/[websiteId]/(reports)/breakdown/FieldSelectForm.tsx
@@ -1,6 +1,6 @@
-import { Button, Column, Grid, List, ListItem } from '@umami/react-zen';
+import { Button, Column, Grid, List, ListItem, ListSection } from '@umami/react-zen';
 import { useState } from 'react';
-import { useFields, useMessages } from '@/components/hooks';
+import { type FieldGroup, useFields, useMessages } from '@/components/hooks';
 
 export function FieldSelectForm({
   selectedFields = [],
@@ -13,7 +13,7 @@ export function FieldSelectForm({
 }) {
   const [selected, setSelected] = useState(selectedFields);
   const { formatMessage, labels } = useMessages();
-  const { fields } = useFields();
+  const { fields, groupLabels } = useFields();
 
   const handleChange = (value: string[]) => {
     setSelected(value);
@@ -24,17 +24,38 @@ export function FieldSelectForm({
     onClose();
   };
 
+  const groupedFields = fields
+    .filter(field => field.name !== 'event')
+    .reduce(
+      (acc, field) => {
+        const group = field.group;
+        if (!acc[group]) {
+          acc[group] = [];
+        }
+        acc[group].push(field);
+        return acc;
+      },
+      {} as Record<FieldGroup, typeof fields>,
+    );
+
   return (
     <Column gap="6">
-      <List value={selected} onChange={handleChange} selectionMode="multiple">
-        {fields.map(({ name, label }) => {
-          return (
-            <ListItem key={name} id={name}>
-              {label}
-            </ListItem>
-          );
-        })}
-      </List>
+      <Column gap="3" overflowY="auto" maxHeight="400px">
+        <List value={selected} onChange={handleChange} selectionMode="multiple">
+          {groupLabels.map(({ key: groupKey, label }) => {
+            const groupFields = groupedFields[groupKey];
+            return (
+              <ListSection key={groupKey} title={label}>
+                {groupFields.map(field => (
+                  <ListItem key={field.name} id={field.name}>
+                    {field.filterLabel}
+                  </ListItem>
+                ))}
+              </ListSection>
+            );
+          })}
+        </List>
+      </Column>
       <Grid columns="1fr 1fr" gap>
         <Button onPress={onClose}>{formatMessage(labels.cancel)}</Button>
         <Button onPress={handleApply} variant="primary">
diff --git a/src/app/(main)/websites/[websiteId]/WebsiteExpandedMenu.tsx b/src/app/(main)/websites/[websiteId]/WebsiteExpandedMenu.tsx
index 4bac4ff6f..b228b194a 100644
--- a/src/app/(main)/websites/[websiteId]/WebsiteExpandedMenu.tsx
+++ b/src/app/(main)/websites/[websiteId]/WebsiteExpandedMenu.tsx
@@ -4,10 +4,14 @@ import {
   AppWindow,
   Cpu,
   Earth,
+  Fingerprint,
   Globe,
+  KeyRound,
   Landmark,
   Languages,
   Laptop,
+  Layers,
+  Link2,
   LogIn,
   LogOut,
   MapPin,
@@ -15,9 +19,11 @@ import {
   Monitor,
   Network,
   Search,
+  Send,
   Share2,
   SquareSlash,
   Tag,
+  Target,
   Type,
 } from '@/components/icons';
 import { Lightning } from '@/components/svg';
@@ -154,6 +160,41 @@ export function WebsiteExpandedMenu({
         },
       ].filter(filterExcluded),
     },
+    {
+      label: formatMessage(labels.utm),
+      items: [
+        {
+          id: 'utmSource',
+          label: formatMessage(labels.source),
+          path: updateParams({ view: 'utmSource' }),
+          icon: <Link2 />,
+        },
+        {
+          id: 'utmMedium',
+          label: formatMessage(labels.medium),
+          path: updateParams({ view: 'utmMedium' }),
+          icon: <Send />,
+        },
+        {
+          id: 'utmCampaign',
+          label: formatMessage(labels.campaign),
+          path: updateParams({ view: 'utmCampaign' }),
+          icon: <Target />,
+        },
+        {
+          id: 'utmContent',
+          label: formatMessage(labels.content),
+          path: updateParams({ view: 'utmContent' }),
+          icon: <Layers />,
+        },
+        {
+          id: 'utmTerm',
+          label: formatMessage(labels.term),
+          path: updateParams({ view: 'utmTerm' }),
+          icon: <KeyRound />,
+        },
+      ].filter(filterExcluded),
+    },
     {
       label: formatMessage(labels.other),
       items: [
@@ -173,7 +214,7 @@ export function WebsiteExpandedMenu({
           id: 'distinctId',
           label: formatMessage(labels.distinctId),
           path: updateParams({ view: 'distinctId' }),
-          icon: <Tag />,
+          icon: <Fingerprint />,
         },
         {
           id: 'tag',
diff --git a/src/app/(main)/websites/[websiteId]/compare/CompareTables.tsx b/src/app/(main)/websites/[websiteId]/compare/CompareTables.tsx
index 4daf17fc6..294b5fcc9 100644
--- a/src/app/(main)/websites/[websiteId]/compare/CompareTables.tsx
+++ b/src/app/(main)/websites/[websiteId]/compare/CompareTables.tsx
@@ -88,6 +88,31 @@ export function CompareTables({ websiteId }: { websiteId: string }) {
       label: formatMessage(labels.events),
       path: renderPath('event'),
     },
+    {
+      id: 'utmSource',
+      label: formatMessage(labels.utmSource),
+      path: renderPath('utmSource'),
+    },
+    {
+      id: 'utmMedium',
+      label: formatMessage(labels.utmMedium),
+      path: renderPath('utmMedium'),
+    },
+    {
+      id: 'utmCampaign',
+      label: formatMessage(labels.utmCampaign),
+      path: renderPath('utmCampaign'),
+    },
+    {
+      id: 'utmContent',
+      label: formatMessage(labels.utmContent),
+      path: renderPath('utmContent'),
+    },
+    {
+      id: 'utmTerm',
+      label: formatMessage(labels.utmTerm),
+      path: renderPath('utmTerm'),
+    },
     {
       id: 'hostname',
       label: formatMessage(labels.hostname),
diff --git a/src/components/hooks/useFields.ts b/src/components/hooks/useFields.ts
index 039b71573..644be3a03 100644
--- a/src/components/hooks/useFields.ts
+++ b/src/components/hooks/useFields.ts
@@ -1,24 +1,142 @@
 import { useMessages } from './useMessages';
 
+export type FieldGroup = 'url' | 'sources' | 'location' | 'environment' | 'utm' | 'other';
+
+export interface Field {
+  name: string;
+  filterLabel: string;
+  label: string;
+  group: FieldGroup;
+}
+
 export function useFields() {
   const { formatMessage, labels } = useMessages();
 
-  const fields = [
-    { name: 'path', type: 'string', label: formatMessage(labels.path) },
-    { name: 'query', type: 'string', label: formatMessage(labels.query) },
-    { name: 'title', type: 'string', label: formatMessage(labels.pageTitle) },
-    { name: 'referrer', type: 'string', label: formatMessage(labels.referrer) },
-    { name: 'browser', type: 'string', label: formatMessage(labels.browser) },
-    { name: 'os', type: 'string', label: formatMessage(labels.os) },
-    { name: 'device', type: 'string', label: formatMessage(labels.device) },
-    { name: 'country', type: 'string', label: formatMessage(labels.country) },
-    { name: 'region', type: 'string', label: formatMessage(labels.region) },
-    { name: 'city', type: 'string', label: formatMessage(labels.city) },
-    { name: 'hostname', type: 'string', label: formatMessage(labels.hostname) },
-    { name: 'distinctId', type: 'string', label: formatMessage(labels.distinctId) },
-    { name: 'tag', type: 'string', label: formatMessage(labels.tag) },
-    { name: 'event', type: 'string', label: formatMessage(labels.event) },
+  const fields: Field[] = [
+    {
+      name: 'path',
+      filterLabel: formatMessage(labels.path),
+      label: formatMessage(labels.path),
+      group: 'url',
+    },
+    {
+      name: 'query',
+      filterLabel: formatMessage(labels.query),
+      label: formatMessage(labels.query),
+      group: 'url',
+    },
+    {
+      name: 'title',
+      filterLabel: formatMessage(labels.pageTitle),
+      label: formatMessage(labels.pageTitle),
+      group: 'url',
+    },
+    {
+      name: 'referrer',
+      filterLabel: formatMessage(labels.referrer),
+      label: formatMessage(labels.referrer),
+      group: 'sources',
+    },
+    {
+      name: 'country',
+      filterLabel: formatMessage(labels.country),
+      label: formatMessage(labels.country),
+      group: 'location',
+    },
+    {
+      name: 'region',
+      filterLabel: formatMessage(labels.region),
+      label: formatMessage(labels.region),
+      group: 'location',
+    },
+    {
+      name: 'city',
+      filterLabel: formatMessage(labels.city),
+      label: formatMessage(labels.city),
+      group: 'location',
+    },
+    {
+      name: 'browser',
+      filterLabel: formatMessage(labels.browser),
+      label: formatMessage(labels.browser),
+      group: 'environment',
+    },
+    {
+      name: 'os',
+      filterLabel: formatMessage(labels.os),
+      label: formatMessage(labels.os),
+      group: 'environment',
+    },
+    {
+      name: 'device',
+      filterLabel: formatMessage(labels.device),
+      label: formatMessage(labels.device),
+      group: 'environment',
+    },
+    {
+      name: 'utmSource',
+      filterLabel: formatMessage(labels.source),
+      label: formatMessage(labels.utmSource),
+      group: 'utm',
+    },
+    {
+      name: 'utmMedium',
+      filterLabel: formatMessage(labels.medium),
+      label: formatMessage(labels.utmMedium),
+      group: 'utm',
+    },
+    {
+      name: 'utmCampaign',
+      filterLabel: formatMessage(labels.campaign),
+      label: formatMessage(labels.utmCampaign),
+      group: 'utm',
+    },
+    {
+      name: 'utmContent',
+      filterLabel: formatMessage(labels.content),
+      label: formatMessage(labels.utmContent),
+      group: 'utm',
+    },
+    {
+      name: 'utmTerm',
+      filterLabel: formatMessage(labels.term),
+      label: formatMessage(labels.utmTerm),
+      group: 'utm',
+    },
+    {
+      name: 'hostname',
+      filterLabel: formatMessage(labels.hostname),
+      label: formatMessage(labels.hostname),
+      group: 'other',
+    },
+    {
+      name: 'distinctId',
+      filterLabel: formatMessage(labels.distinctId),
+      label: formatMessage(labels.distinctId),
+      group: 'other',
+    },
+    {
+      name: 'tag',
+      filterLabel: formatMessage(labels.tag),
+      label: formatMessage(labels.tag),
+      group: 'other',
+    },
+    {
+      name: 'event',
+      filterLabel: formatMessage(labels.event),
+      label: formatMessage(labels.event),
+      group: 'other',
+    },
   ];
 
-  return { fields };
+  const groupLabels: { key: FieldGroup; label: string }[] = [
+    { key: 'url', label: formatMessage(labels.url) },
+    { key: 'sources', label: formatMessage(labels.sources) },
+    { key: 'location', label: formatMessage(labels.location) },
+    { key: 'environment', label: formatMessage(labels.environment) },
+    { key: 'utm', label: formatMessage(labels.utm) },
+    { key: 'other', label: formatMessage(labels.other) },
+  ];
+
+  return { fields, groupLabels };
 }
diff --git a/src/components/hooks/useFilterParameters.ts b/src/components/hooks/useFilterParameters.ts
index 77edf8837..ca2fd1b86 100644
--- a/src/components/hooks/useFilterParameters.ts
+++ b/src/components/hooks/useFilterParameters.ts
@@ -19,6 +19,11 @@ export function useFilterParameters() {
       tag,
       hostname,
       distinctId,
+      utmSource,
+      utmMedium,
+      utmCampaign,
+      utmContent,
+      utmTerm,
       page,
       pageSize,
       search,
@@ -45,6 +50,11 @@ export function useFilterParameters() {
       tag,
       hostname,
       distinctId,
+      utmSource,
+      utmMedium,
+      utmCampaign,
+      utmContent,
+      utmTerm,
       search,
       segment,
       cohort,
@@ -66,6 +76,11 @@ export function useFilterParameters() {
     tag,
     hostname,
     distinctId,
+    utmSource,
+    utmMedium,
+    utmCampaign,
+    utmContent,
+    utmTerm,
     page,
     pageSize,
     search,
diff --git a/src/components/input/FieldFilters.tsx b/src/components/input/FieldFilters.tsx
index 2174068fc..b61e638e2 100644
--- a/src/components/input/FieldFilters.tsx
+++ b/src/components/input/FieldFilters.tsx
@@ -5,8 +5,10 @@ import {
   Icon,
   List,
   ListItem,
+  ListSection,
   Menu,
   MenuItem,
+  MenuSection,
   MenuTrigger,
   Popover,
   Row,
@@ -15,7 +17,7 @@ import { endOfDay, subMonths } from 'date-fns';
 import type { Key } from 'react';
 import { Empty } from '@/components/common/Empty';
 import { FilterRecord } from '@/components/common/FilterRecord';
-import { useFields, useMessages, useMobile } from '@/components/hooks';
+import { type FieldGroup, useFields, useMessages, useMobile } from '@/components/hooks';
 import { Plus } from '@/components/icons';
 
 export interface FieldFiltersProps {
@@ -27,11 +29,25 @@ export interface FieldFiltersProps {
 
 export function FieldFilters({ websiteId, value, exclude = [], onChange }: FieldFiltersProps) {
   const { formatMessage, messages } = useMessages();
-  const { fields } = useFields();
+  const { fields, groupLabels } = useFields();
   const startDate = subMonths(endOfDay(new Date()), 6);
   const endDate = endOfDay(new Date());
   const { isMobile } = useMobile();
 
+  const groupedFields = fields
+    .filter(({ name }) => !exclude.includes(name))
+    .reduce(
+      (acc, field) => {
+        const group = field.group;
+        if (!acc[group]) {
+          acc[group] = [];
+        }
+        acc[group].push(field);
+        return acc;
+      },
+      {} as Record<FieldGroup, typeof fields>,
+    );
+
   const updateFilter = (name: string, props: Record<string, any>) => {
     onChange(value.map(filter => (filter.name === name ? { ...filter, ...props } : filter)));
   };
@@ -66,32 +82,44 @@ export function FieldFilters({ websiteId, value, exclude = [], onChange }: Field
               onAction={handleAdd}
               style={{ maxHeight: 'calc(100vh - 2rem)', overflowY: 'auto' }}
             >
-              {fields
-                .filter(({ name }) => !exclude.includes(name))
-                .map(field => {
-                  const isDisabled = !!value.find(({ name }) => name === field.name);
-                  return (
-                    <MenuItem key={field.name} id={field.name} isDisabled={isDisabled}>
-                      {field.label}
-                    </MenuItem>
-                  );
-                })}
+              {groupLabels.map(({ key: groupKey, label }) => {
+                const groupFields = groupedFields[groupKey];
+                return (
+                  <MenuSection key={groupKey} title={label}>
+                    {groupFields.map(field => {
+                      const isDisabled = !!value.find(({ name }) => name === field.name);
+                      return (
+                        <MenuItem key={field.name} id={field.name} isDisabled={isDisabled}>
+                          {field.filterLabel}
+                        </MenuItem>
+                      );
+                    })}
+                  </MenuSection>
+                );
+              })}
             </Menu>
           </Popover>
         </MenuTrigger>
       </Row>
       <Column display={{ xs: 'none', md: 'flex' }} border="right" paddingRight="3" marginRight="6">
         <List onAction={handleAdd}>
-          {fields
-            .filter(({ name }) => !exclude.includes(name))
-            .map(field => {
-              const isDisabled = !!value.find(({ name }) => name === field.name);
-              return (
-                <ListItem key={field.name} id={field.name} isDisabled={isDisabled}>
-                  {field.label}
-                </ListItem>
-              );
-            })}
+          {groupLabels.map(({ key: groupKey, label }) => {
+            const groupFields = groupedFields[groupKey];
+            if (!groupFields || groupFields.length === 0) return null;
+
+            return (
+              <ListSection key={groupKey} title={label}>
+                {groupFields.map(field => {
+                  const isDisabled = !!value.find(({ name }) => name === field.name);
+                  return (
+                    <ListItem key={field.name} id={field.name} isDisabled={isDisabled}>
+                      {field.filterLabel}
+                    </ListItem>
+                  );
+                })}
+              </ListSection>
+            );
+          })}
         </List>
       </Column>
       <Column overflow="auto" gapY="4" style={{ contain: 'layout' }}>
diff --git a/src/components/messages.ts b/src/components/messages.ts
index cebb8c1db..e2a92112d 100644
--- a/src/components/messages.ts
+++ b/src/components/messages.ts
@@ -43,6 +43,7 @@ export const labels = defineMessages({
   joinTeam: { id: 'label.join-team', defaultMessage: 'Join team' },
   settings: { id: 'label.settings', defaultMessage: 'Settings' },
   owner: { id: 'label.owner', defaultMessage: 'Owner' },
+  url: { id: 'label.url', defaultMessage: 'URL' },
   teamOwner: { id: 'label.team-owner', defaultMessage: 'Team owner' },
   teamManager: { id: 'label.team-manager', defaultMessage: 'Team manager' },
   teamMember: { id: 'label.team-member', defaultMessage: 'Team member' },
@@ -245,6 +246,16 @@ export const labels = defineMessages({
   device: { id: 'label.device', defaultMessage: 'Device' },
   pageTitle: { id: 'label.pageTitle', defaultMessage: 'Page title' },
   tag: { id: 'label.tag', defaultMessage: 'Tag' },
+  source: { id: 'label.source', defaultMessage: 'Source' },
+  medium: { id: 'label.medium', defaultMessage: 'Medium' },
+  campaign: { id: 'label.campaign', defaultMessage: 'Campaign' },
+  content: { id: 'label.content', defaultMessage: 'Content' },
+  term: { id: 'label.term', defaultMessage: 'Term' },
+  utmSource: { id: 'label.utm-source', defaultMessage: 'UTM source' },
+  utmMedium: { id: 'label.utm-medium', defaultMessage: 'UTM medium' },
+  utmCampaign: { id: 'label.utm-campaign', defaultMessage: 'UTM campaign' },
+  utmContent: { id: 'label.utm-content', defaultMessage: 'UTM content' },
+  utmTerm: { id: 'label.utm-term', defaultMessage: 'UTM term' },
   segment: { id: 'label.segment', defaultMessage: 'Segment' },
   cohort: { id: 'label.cohort', defaultMessage: 'Cohort' },
   minute: { id: 'label.minute', defaultMessage: 'Minute' },
@@ -311,9 +322,7 @@ export const labels = defineMessages({
   channel: { id: 'label.channel', defaultMessage: 'Channel' },
   channels: { id: 'label.channels', defaultMessage: 'Channels' },
   sources: { id: 'label.sources', defaultMessage: 'Sources' },
-  medium: { id: 'label.medium', defaultMessage: 'Medium' },
   campaigns: { id: 'label.campaigns', defaultMessage: 'Campaigns' },
-  content: { id: 'label.content', defaultMessage: 'Content' },
   terms: { id: 'label.terms', defaultMessage: 'Terms' },
   direct: { id: 'label.direct', defaultMessage: 'Direct' },
   referral: { id: 'label.referral', defaultMessage: 'Referral' },
diff --git a/src/lib/constants.ts b/src/lib/constants.ts
index 3da177c00..fb492e03b 100644
--- a/src/lib/constants.ts
+++ b/src/lib/constants.ts
@@ -44,6 +44,11 @@ export const EVENT_COLUMNS = [
   'event',
   'tag',
   'hostname',
+  'utmSource',
+  'utmMedium',
+  'utmCampaign',
+  'utmContent',
+  'utmTerm',
 ];
 
 export const SESSION_COLUMNS = [
@@ -83,6 +88,11 @@ export const FILTER_COLUMNS = {
   event: 'event_name',
   tag: 'tag',
   eventType: 'event_type',
+  utmSource: 'utm_source',
+  utmMedium: 'utm_medium',
+  utmCampaign: 'utm_campaign',
+  utmContent: 'utm_content',
+  utmTerm: 'utm_term',
 };
 
 export const COLLECTION_TYPE = {
diff --git a/src/lib/schema.ts b/src/lib/schema.ts
index 020ed0c25..66d487e43 100644
--- a/src/lib/schema.ts
+++ b/src/lib/schema.ts
@@ -39,6 +39,11 @@ export const filterParams = {
   distinctId: z.string().optional(),
   language: z.string().optional(),
   event: z.string().optional(),
+  utmSource: z.string().optional(),
+  utmMedium: z.string().optional(),
+  utmCampaign: z.string().optional(),
+  utmContent: z.string().optional(),
+  utmTerm: z.string().optional(),
   segment: z.uuid().optional(),
   cohort: z.uuid().optional(),
   eventType: z.coerce.number().int().positive().optional(),
@@ -94,6 +99,11 @@ export const fieldsParam = z.enum([
   'distinctId',
   'language',
   'event',
+  'utmSource',
+  'utmMedium',
+  'utmCampaign',
+  'utmContent',
+  'utmTerm',
 ]);
 
 export const reportTypeParam = z.enum([
diff --git a/src/queries/sql/getWeeklyTraffic.ts b/src/queries/sql/getWeeklyTraffic.ts
index f129048fb..b6da2f1b6 100644
--- a/src/queries/sql/getWeeklyTraffic.ts
+++ b/src/queries/sql/getWeeklyTraffic.ts
@@ -33,6 +33,7 @@ async function relationalQuery(websiteId: string, filters: QueryFilters) {
     ${joinSessionQuery}
     where website_event.website_id = {{websiteId::uuid}}
       and website_event.created_at between {{startDate}} and {{endDate}}
+      and website_event.event_type != 2
       ${filterQuery}
     group by time
     order by 1
@@ -59,8 +60,10 @@ async function clickhouseQuery(websiteId: string, filters: QueryFilters) {
       count(distinct session_id) as value
     from website_event
     ${cohortQuery}
+    ${excludeBounceQuery}
     where website_id = {websiteId:UUID}
       and created_at between {startDate:DateTime64} and {endDate:DateTime64}
+      and event_type != 2
       ${filterQuery}
     group by time
     order by time
@@ -75,6 +78,7 @@ async function clickhouseQuery(websiteId: string, filters: QueryFilters) {
     ${excludeBounceQuery}
     where website_id = {websiteId:UUID}
       and created_at between {startDate:DateTime64} and {endDate:DateTime64}
+      and event_type != 2
       ${filterQuery}
     group by time
     order by time
diff --git a/src/queries/sql/reports/getBreakdown.ts b/src/queries/sql/reports/getBreakdown.ts
index c84db7697..3d1e92a44 100644
--- a/src/queries/sql/reports/getBreakdown.ts
+++ b/src/queries/sql/reports/getBreakdown.ts
@@ -71,7 +71,7 @@ async function relationalQuery(
         website_event.session_id, website_event.visit_id
     ) as t
     group by ${parseFieldsByName(fields)}
-    order by 1 desc, 2 desc
+    order by 2 desc, 1 desc
     limit 500
     `,
     queryParams,
@@ -119,7 +119,7 @@ async function clickhouseQuery(
         session_id, visit_id
     ) as t
     group by ${parseFieldsByName(fields)}
-    order by 1 desc, 2 desc
+    order by 2 desc, 1 desc
     limit 500
     `,
     queryParams,